littlepocketsofinspiration

Terrifying Treacle by Tate & Lye

Posted on: October 22, 2012

After the design of the ‘Happy and Glorious’ Queen’s Diamond Jubilee limited edition Lyle’s Golden Syrup by Tate & Lye, the brand decided to have created a Halloween inspired design.

Keeping in-line with the existing packaging design the iconic arch-shaped graphics, lettering style and Victorian detailing remains, whilst the logo has been replaced with the phrase ‘Trick or Treacle’.

Taking the brief a little further, the packaging also extends out to three different designs – giving great stand-out on the shop floor and adding a sense of collectability.  In Addition, once the treacle has been consumed, the pumpkin head can turned into trick or treat collection tins or even tea light holders.

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