littlepocketsofinspiration

Posts Tagged ‘trick or treacle

After the design of the ‘Happy and Glorious’ Queen’s Diamond Jubilee limited edition Lyle’s Golden Syrup by Tate & Lye, the brand decided to have created a Halloween inspired design.

Keeping in-line with the existing packaging design the iconic arch-shaped graphics, lettering style and Victorian detailing remains, whilst the logo has been replaced with the phrase ‘Trick or Treacle’.

Taking the brief a little further, the packaging also extends out to three different designs – giving great stand-out on the shop floor and adding a sense of collectability.  In Addition, once the treacle has been consumed, the pumpkin head can turned into trick or treat collection tins or even tea light holders.